Marsden Swim School Pte Ltd (“we”, “us”, “our”) operates the website marsdenswimschool.com and provides swimming instruction services at four locations across Singapore: Bukit Timah (Jalan Jurong Kechil), Potong Pasir, GESS (German European School Singapore), and Delta Swimming Complex.

For the purposes of the Personal Data Protection Act 2012, Marsden Swim School is the data controller for personal data collected through this website and our operations.

We collect the following categories of personal data:

Information you provide directly

• Enquiry and enrolment forms: your full name, email address, phone number, child’s name and age, preferred location, preferred class time, and any additional information you share about your swimmer.
• Trial class bookings: parent and child contact details, swimming experience level, and medical or physical considerations relevant to safe instruction.
• Swim Teacher Course applications (Careers page): your name, contact details, qualifications, work experience, and other information relevant to your application.
• Swim Camps registration: child’s name, age, dietary requirements, emergency contact, and medical information relevant to their participation.
• Ongoing communications: any information you share with us via email, phone, WhatsApp, or in person.

Information collected automatically

• Website analytics: pages you visit, time spent, referring source, device type, browser, and general location (city or region), collected via Google Analytics 4.
• Cookies and similar technologies: for site functionality, performance monitoring, and marketing analytics.
• Marketing pixels: Meta Pixel (Facebook) may collect data about your visit for advertising retargeting.
• Security logs: IP addresses and access attempts, collected by our security infrastructure (Wordfence) to protect against unauthorised access.

Information about minors

Our services involve children from 4 months of age. We collect personal data about minor students only from their parent or legal guardian. Parents are responsible for ensuring the accuracy of information provided about their children and for informing us of any relevant safety, medical, or dietary considerations.

We use personal data for the following purposes:

Service delivery

• Processing trial class bookings and enrolments
• Assessing swimmer levels and placing students in appropriate classes
• Contacting parents about class schedules, changes, cancellations, and progression
• Managing billing and payment
• Responding to enquiries and providing customer support
• Providing safety information relevant to your swimmer’s classes

Business operations

• Improving our services, curriculum, and coaching quality
• Managing our team, including Swim Teacher Course applications
• Complying with legal, tax, and regulatory obligations
• Protecting our website, systems, and premises from security threats

Marketing (with your consent)

• Sending occasional updates about swim programs, camps, promotions, and school news to parents who have opted in
• Retargeting advertising via Meta Pixel and other marketing platforms
• Analytical insights via Google Analytics 4 to understand website usage

You may withdraw consent for marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly.

We do not sell, rent, or trade personal data. We share limited information only in the following circumstances:

We use cookies and similar technologies to operate the website, remember your preferences, and analyse usage patterns.

Types of cookies used

• Essential cookies: required for the website to function (login, form submission, cache). These cannot be disabled.
• Performance cookies: Google Analytics 4 measures how visitors use the site to help us improve it.
• Marketing cookies: Meta Pixel and Google Tag Manager enable us to show relevant advertising and measure campaign performance.
• Security cookies: Wordfence uses cookies to identify legitimate visitors versus automated attackers.

You can control cookies through your browser settings. Blocking essential cookies may affect website functionality. Blocking marketing or analytics cookies will not affect your ability to browse or enrol.

We retain personal data only as long as necessary for the purposes it was collected, or as required by law:

• Active students and families: we retain your data for the duration of the child’s enrolment plus 3 years after the last class attended.
• Enquiries that don’t lead to enrolment: we retain your enquiry details for 12 months, then delete.
• Swim Teacher Course applications: if unsuccessful or if you don’t proceed, we retain your application for 12 months, then delete.
• Financial records: we retain billing and payment records for 7 years as required by IRAS and Singapore tax law.
• Website analytics: aggregate data retained per Google Analytics 4 defaults (26 months); individual identifiers deleted sooner.
• Marketing subscribers: retained until you unsubscribe.

Under Singapore’s Personal Data Protection Act, you have the following rights:

To exercise any of these rights, contact us at admin@marsdenswimschool.com. We will respond within 30 days as required by the PDPA.

We implement appropriate technical and organisational measures to safeguard personal data:

• SSL encryption on all data transmitted through our website
• Secure server hosting with regular security updates
• Firewall and malware protection (Wordfence)
• Strict access controls limiting staff access to personal data based on job requirements
• Regular backups with encrypted storage
• Regular staff training on data protection and privacy

While we take reasonable steps to protect personal data, no method of transmission or storage is 100% secure. In the event of a data breach affecting your personal data, we will notify you and the PDPC as required by law.

Our website contains links to third-party websites, including AUSTSWIM, ASCTA, Swim Schools International (SSI), NROC, Life Saving Society, and social media platforms. Their privacy practices are governed by their own policies, and we are not responsible for their content or data handling.

Our services involve minors as students. We only collect information about children through their parent or legal guardian, and we do not directly market to children under 13. Parents have the right to review, correct, or delete their child’s personal data at any time.

Photography and video during classes: from time to time we may capture photos or video of students during class for training, marketing, or website use. We seek written consent from parents before using any identifiable images. Parents can opt out at any time by writing to admin@marsdenswimschool.com.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (if we have your email) or by prominent notice on our website. The “Last updated” date at the top indicates when the policy was most recently revised.

We encourage you to review this policy periodically to stay informed about how we protect your personal data.